The Napolina brand was established in Italy and launched in the UK in 1965.
We are rightly proud of our Italian roots - and are dedicated to bringing our passion for Italian food to life on your table.
It was Naples businessman, Marino Iandiorio, who established the Napolina brand, when he bought his first tomato vines. He was so passionate about the quality of his produce that he formed Napolina – which literally translated means ‘Little Naples’.
Today, more than 40 years later, Napolina’s famous tomatoes continue to be used as the essence of Italian cooking. Whether canned, sieved or crushed to create delicious passata and rustica sauces, our tomato products use only the finest Italian tomatoes, picked at the peak of perfection from the sun-drenched Italian countryside.
Our tomatoes are loved so much that we have grown to become the UK’s number one tomato brand. And our expertise has also led us to becoming the UK’s leading pasta brand and the fastest growing olive oil brand *.
Our range is one of the most comprehensive on shelves today – giving you an extensive collection of Italian ingredients.
And you’ll find that our inherent passion for Italian cuisine is evident across our entire range, which now features over 100 products including tomatoes, pasta, olive oils, sauces, pizzeria and grated cheese, through the quality and attention to detail that goes into every product.
It is this quality that has resulted in Napolina being one of the most trusted Italian food brands, which you can rely on time after time to bring you the finest ingredients so you can enjoy the finest results.
But we don’t rest on our laurels. We are committed to a dedicated programme of developing new products for you to enjoy, the most recent being our range of wholewheat pasta, which is made in Italy.
There’s nowhere quite like Italy for simple, delicious food and with our help everyone can enjoy a little Italian passion in their kitchen. Whatever your dish, taste and style, you’ll find a Napolina product to suit. And you can always trust Napolina, with its true Italian heritage, to give you a real taste of Italy every time.
*AC Nielsen 52 w/e 08.09.07